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Last updateWed, 24 Apr 2019 12pm

Finance broker launches nationwide ‘Supplier Partnership Programme’

Financial services broker, Midlands Asset Finance (MAF), has launched a new programme that sees its online platform, Asset Finance Compared, partner with vendors across the country.

The programme has been developed to enable suppliers and their end-customers to access a fast pricing engine and an immediate credit-decisioning process to increase the volume of sales.

The platform also provides the supplier with robust management information with full data on deal flow and deal conversion.   

By launching the partnership programme, MAF will simplify the process of getting finance for customers, with Asset Finance Compared being able to issue a Decision in Principle online in 60 seconds, wherever in the UK the client may be located. 

The programme will see Asset Finance Compared and vendors working together to create a seamless process for the end user, ensuring that they can get quicker and easier access to finance for their purchase.

Speaking about the launch of the programme, MAF Director, Dave Chapman, said: “We are really excited about the launch of our vendor programme. The partnership is also designed to assist with increasing sales and efficiencies for the supplier of the product. 

“The platform also verifies the end customer’s I.D remotely through the platform to take this administration away from the supplier, which is different to other online platforms in the marketplace.”

The scheme is being rolled out across the country and MAF are looking for vendors to join the programme. 

Managing Director, Sue Chapman, added: “We understand how important it is to be able to move at a fast pace, deliver the very best level of service to differentiate yourself from the competition. 

“Our programme is a ‘deal enabler’ and will unquestionably help suppliers close out more sales.”

Asset Finance Compared is a website that compares a wide panel of funders to issue a Decision in Principle in 60 seconds. 

Unlike other websites and comparison tools, it will not redirect the customer to another funder or say that it will get back to them with a quote in due course. 

Instead, it provides an instant quote and an in-house team will handle everything from documentation through to pay-out. 

To find out more on becoming a participant in MAF’s Supplier Partnership Programme, visit